Case Study
Salems kommun uses microsites to inform residents
Colm O Callaghan
Part of the municipality's digital transformation
In May 2025, Salem Municipality began using Kolla’s platform for QR codes and microsites throughout the municipality. This helps visitors and residents get the right information in the right place.
“Our first microsite was created for a bathing area by a a lake, so that all visitors would have access to relevant information during their visit,” says Annika Holmertz, Head of Culture and Recreation at Salem Municipality.
“Now we’re creating microsites for our swimrun courses and placing QR codes along the course routes.”
“We see a lot of different use-cases and we have started mapping them out. It’s important to structure work like this and define what you want.”
Salem Municipality has previously worked with QR codes and is including those in their analysis as well.
“We wanted a simple way to give residents quick access to information without them having to search around on a website. But the tool also had to be easy to work with.”
Microsites for sports facilities and other premises A prioritised area is improving information at sports halls. A QR code at the entrance will lead to a microsite explaining exactly how the digital code system works—right at the time when a visitor needs it.
Even within various premises, Salem also plans to add microsites. “We see the need, for example, to provide information on how to use use our audiovisual rooms, equipment, or general rules for the premises. A QR code linking to a microsite would be a great help,” says Annika Holmertz.
The municipality has also identified public barbecue areas and similar locations as potential information hubs for QR-codes leading to microsites.
Why Kolla? A user-friendly platform for microsites
Salem Municipality had been looking to find a more efficient way to use QR codes and evaluated several alternatives. “We wanted a simple way to give residents quick access to information without them having to search for hours on a website. But we also needed a tool that was easy to work with.”
And that's exactly why they chose Kolla. “It’s very easy to build your own microsites; the tool is smooth to work with. There were no problems creating a microsite page, adding a logo or changing colours,” she says.
The municipality’s digital transformation journey
The Culture and Recreation Department in Salem strives to be at the forefront of digitalisation solutions, but they don't digitise just for the sake of it. “It has to create value for the residents and be manageable for the staff. Our main question is always to ask if what we’re doing actually adds value to the people living in Salem.”
“With Kolla, we have a platform that is easy for our staff to use and that quickly provides residents with up-to-date information exactly when they need it.”
Annika Holmertz’s tips for other municipalities:
- Start with a pilot project to get going with Kolla
- Define the purpose of using Kolla and the areas you want to apply it in
- Get an overview of other QR codes the municipality is already using
- Prioritise the different areas of application.
- Build the microsites step by step