Inspiration
Ashkan Ardalan
A QR-code in a nature reserve gives the visitor quick access to the right information at the right time. It enhances the experience and helps municipalities save time when updating information.
There are over 5,000 nature reserves in Sweden; protected areas that are also open to the public. In order to preserve these areas and ensure a positive experience for everyone, rules are usually set to each respective area. The rules vary depending on the location and the time year. Can I light a fire here? Is it ok to swim or fish in this lake? Is mountain biking allowed on the marked trails? This kind information usually appears in the form of signs dotted around a nature reserve but updating this kind of information is time-consuming. In addition, the signs are usually only in Swedish, excluding those who don't speak the language. Kolla is now offering a solution that helps municipalities save time and give visitors the correct information at the right time. With a simple QR-code, every visitor can get access to the right information directly in their mobile phone. Municipalities can update information on a seasonal basis without having to walk into the nature reserve; it's all done centrally from a computer.
The QR-codes lead to microsite (mini homepages) that translate automatically to the visitors language, based on their mobile phone's language settings. In this way, everyone gets the right information in their own language. It's even possible to add inspirational stories and history about an area to make the visitors experience even more enjoyable. This is just one of several ways that companies and organisations are using Kolla to improve accessibility and communication.
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