Comviqs multi-language microsite helps all pre-paid customers

With the guiding principles Affordable, Simple, and Fair, Comviq has become one of Sweden’s largest telecom operators and an important part of the Tele2 Group. Since 2023, all prepaid SIM cards in Sweden must be registered by law, and Comviq wanted a smooth way to inform their customers about the new legislation and make the process easy.

“We bring in 40,000 new customers every month,” says Niklas Kagevik, Head of Product Management at Comviq. “Onboarding is super important to us.”

The challenge was that their prepaid SIM cards are sold in over 15,000 different stores across the country and everyone needs to explain the same clear message about registration to everyone they meet. “It was difficult for staff to explain to everyone that they need to register their cards. We needed to find a simple solution, and Kolla turned out to be a perfect match for us,” says Kagevik.

Comviq also needed to provide this information in many languages, as a lot of Comviq customers have a different native-tongue than Swedish.

A microsite that handles everything

The solution? A Kolla microsite in 11 different languages that explains the new law and why everyone must register their SIM card. Each customer receives a QR code together with their new prepaid card. The code leads to a Kolla microsite that clearly explains what needs to be done, in the language the phone is set to. The microsite guides the visitor through the registration process and answers the most common questions.

Everyone gets the right information at the right time, in the right place.

“We’ve used Kolla for several years, and we plan to keep on doing so,” says Kagevik. “Together, with our starter pack, this is a permanent solution. We’re seeing great results.”

Kagevik notes that Comviq customers behave a bit differently from other customers in the Tele2 Group. A Comviq customer prefers to find answers themselves before calling customer service. They use 'My Pages' and the Comviq app much more actively.

“They like to find answers on their own, and for that, a digital solution like this is fantastic. Having an FAQ on both the Kolla and Comviq websites also helps. Very few people end up calling support.”

For Kagevik and his colleagues at Comviq, Kolla’s solution is a win-win. They can smoothly onboard new customers while maintaining an efficient operation. Affordable, simple, and fair!